I swear I read it as Ruby Slippers and figured they were just riding on the coattails of the legendary film.
But on the other hand, if they called them “Chair leg condoms” it would just be wrong.
Yes I was in a wild bird food store yesterday and these past 2 entries are from that store. Ya never know where you’ll find marketing madness I tell ya!
“What the hell? If we get just a few more customers wandering in because they think we’re Whole Foods, it’ll be worth getting the name.”
A large conference room with COPYWRITERS 1, 2, 3 and 4 and the BOSS, an all-too-typical balding white guy in his 40s, chewing on pistachios. On the table are a whole lot of colored circular sponges with holes in them.
We WILL NOT be just be another spongey cleaning product!? Yeah there’s a smiley face on it but, so what? This calls for a gimmick. Some kinda name, I wanna personalize it.
Nahh … misogynist
What?! Sounds too much like Butt Wipe
Sounds like some old friend who comes by asking for money!
COPYWRITER 4 (the good copywriter)
What about something cute, like Mommy, Daddy. Scrub Mommy, Scrub Daddy…?
NOW YOU’RE TALKIN’!! Why can’t the rest of you be like Copywriter 4 who always nails it!?
And so, Children of Scrub Mommy and Daddy … that’s the story of how your parents came to be. Now, lights out and sweet dreams……
From 2 competing direct-mail pieces doing the same damned thing arriving on the same damned day:
Okay, so Mosquito Hunter has a nice sorta Nigel Thornberry (Of the Wild Thornberry’s cartoon) vibe.
But, really, he’s kinda holding the mosquito like a pet.
Then again, he’s about to crush the bastard.
Why does the Mosquito have a sorta Dracula-ish helmet haircut thing goin?
Squad Guy is a little hipper and a more contemporary feel.
But then … are those … Man Boobs?
Prominent in the Squad piece is … dead bugs. Kinda dark huh?
Whereas the Hunter has a more positive, ethnically-diverse, animal-friendly feeling happening.
You know what though? They are both White Men carrying weapons. The whole thing is a disgrace and I don’t want to have anything to do with them.
Let the Mosquitos take over!
I can just hear the ideas bouncing around the JellyBelly conference room:
“We are getting killed … KILLED … by Swedish Fish!”
“Quick! Another animal. From another place.”
“Now you’re talking!!”
And Children, THAT’S the true story of how Scottie Dogs came to be!!