This was actual dialogue recorded from the photoshoot for the 2011 Spring/Summer Uline catalogue photoshoot:
Fred: “Find somethin’ heavy to put in front of the wood crates. This is goin’ on the cover.”
Phil: “Huh? Ahh…throw a cinder block in there!”
Fred: “Cinder block!? Find something nice!”
Phil: “Nice?! Who cares!! Just put anything there!”
Fred: “Hey what about this beaver!!”
Fred: “You said, ‘Anything!!'”
Make them wear this frilly, little hard hat liner and emasculate the hell out of ’em! The Hardliner will also minimize the impact of macho traits such as tattoos, standing with arms folded and chewing on toothpicks.
Seriously. This is what they call these things … and you know you’ve seen one. A tub of lip balm…branded with the company’s logo on it.
But, MORE seriously. Lip Tub Balm collaborated with Thich Nhat Hanh on a book of aphorisms and meditative musings called:
From: Outside // To: Inside
Marketing Madness in Trade Catalogs #17:
Big mistake putting metal on the cover of…CONSOLIDATED PLASTICS