Author: lrsachs

General People Mills Food

Ahh… where to go with this?

People Are Food We Make And Then EAT!

Are they saying:

We are making FOOD, PEOPLE?!! Got that?!!

OR

We are manufacturing a special food which is called “Food People”

OR

We are converting food into people

which means…

WE ARE ALL EATING EACH OTHER

The bottom line:
it means NOTHING!!!

People Are Food We Make And Then EAT!

 

Ocean Bound Windex

I am misreading it but this seems to be just screaming at me:
“THIS BOTTLE IS HEADED STRAIGHT TO THE GREAT PACIFIC TRASH GYRE!! DON’T YOU WORRY!!!”

Pacific Ocean Windex

The copy on this label has a just a little too much emphasis on the words “Ocean Bound Plastic” which kinda overwhelms the lil’ “bottle made of”

Mislabeled Label

Confetti Is SO Not Fun

That’s why we have Funfetti®!!

Smeat This On A CakeStupid colored bits of paper! That’s not fun. That is trash.

This is trash

Give me something branded.
Give me something I can smear on a cake.
And give me something with a registered trademark!

Registered Funfetti

Screw the children!

What Is Sensational To A Bird…

… is not a source of food.

You’re a bird.
You found a source of food.
Is that really sensational or just another day being a bird?

Sensational Bird Life Big Whoop

Yes I was in a wild bird food store yesterday and these past 2 entries are from that store. Ya never know where you’ll find marketing madness I tell ya!

Show Me The Suet

When I go into a bird feed store, I expect, nay DEMAND, 5 (FIVE!) different kinds of hot pepper suet.

Hotcha chah chah

Not 4, not 3 … don’t even waste my time with 1 or 2.

 

Extra Copy Means Extra Madness

Expect the stretch to stretch your belief in copywriters

That “Expect The Stretch” is what I call “Stretch copy” (yeah I just made that up)

Creative Director doesn’t like the blank space and wants something else there, even if it adds no value or make any sense whatsoever. And the poor copywriter has to come up with some word play, some double entendre … ANYthing to fill that space.

And, Children, that is how Expect The Stretch wound up on the box for the Super Stretch Spider Web Halloween Packaging. Good night! Drive safely!