Author: lrsachs

Big Day For Box Of Rags

I’m thinking the generic Box of Rags people consider this a major coup. Scott® with all their supposed marketing might gets bumped down the page, “Rags in a Box” product overshadowed by the sheer mass of Boxes of Rags

I can just hear the Box of Rags sales guy exclaiming to his boss:

Fred!  Are ya sitting down!?  Just got off the phone with the catalog people.  We got a full spread, top third of the page.  Above Scott!!  BOOYAH!!!

The Subtext Of Stock Photos

Looks like your basic stock photos for some clickbait headlines … no biggie.

 

Look again!  

WOMEN suffer from self-doubt and the ‘imposter syndrome.’ (and are also stuck inside sitting at a desk with a cup of coffee)

MEN find Strength and use that to get a job.  (and also go outside and look at the skyline)

Marketing Madness IS Misogynist!

The Healing Power Of Reiki (REese’s Peanut Butter Cups and KItKat® Bars)

You have to see this first in context:

Got that??

According to their website (www.reiki.org):

The word Reiki is made of two Japanese words – Rei which means “God’s Wisdom or the Higher Power” and Ki which is “life force energy”. So Reiki is actually “spiritually guided life force energy.”

Whereas, here “ReKi” is made up of two candy products – Reese’s and Kit-Kat bars. So ReKi is an an in-store, standup display of Reese’s Peanut Butter Cups and KitKat® bars.

I think the synergy and power cannot be ignored.  One is healing and spiritual.  The other is chocolate-y and delicious.