I wonder if I can go into Dunkin Donuts and order Harpoon Ale flavored donuts??
Category: packaging
Ocean Bound Windex
I am misreading it but this seems to be just screaming at me:
“THIS BOTTLE IS HEADED STRAIGHT TO THE GREAT PACIFIC TRASH GYRE!! DON’T YOU WORRY!!!”
The copy on this label has a just a little too much emphasis on the words “Ocean Bound Plastic” which kinda overwhelms the lil’ “bottle made of”
I Wonder If I Can Get Popcorn-Flavored Krispy Kreme Donuts
In the future, everything will taste like everything.
Smart, huh?
He’s Brown With White Spots On Him
Something tells me, that’s why Mister Salty Himself is not very prominently displayed on this box.
Notice how crazy they let Mr. Handi-Snacks go on this package.
What Is Sensational To A Bird…
… is not a source of food.
You’re a bird.
You found a source of food.
Is that really sensational or just another day being a bird?
Yes I was in a wild bird food store yesterday and these past 2 entries are from that store. Ya never know where you’ll find marketing madness I tell ya!
Show Me The Suet
When I go into a bird feed store, I expect, nay DEMAND, 5 (FIVE!) different kinds of hot pepper suet.
Not 4, not 3 … don’t even waste my time with 1 or 2.
Extra Copy Means Extra Madness
That “Expect The Stretch” is what I call “Stretch copy” (yeah I just made that up)
Creative Director doesn’t like the blank space and wants something else there, even if it adds no value or make any sense whatsoever. And the poor copywriter has to come up with some word play, some double entendre … ANYthing to fill that space.
And, Children, that is how Expect The Stretch wound up on the box for the Super Stretch Spider Web Halloween Packaging. Good night! Drive safely!
Every Lip Balm Sends A Message
I did an entry about a “Lip Balm Tub” which struck me as just the right combination of one syllable words with the letter “P” or “B” in it to make fun of.
Recently, I found even more examples of this marketing madness and it’s madness: Who knew that putting your brand on something for chapped lips could change the world as we know it. My favorites:
THE TIN!!
THE LANYARD!!
THE CARABINER!!
THE BALLS!!!
THE VARIETY!!
THE ENTIRE COLLECTION
(from Totally Promotional dotcom)
As the great advertiser David Ogilvy once said:
Market to chapped lips and your brand will shine.
If you want to reach back to the origins of this, link below.
The original Lip Balm Tub marketing madness
Red Junior And His Bottle Gang
Found this “Pocket Pub” flask hanging on the shelf in the beverage aisle. Some funny stuff going on here:
I guess that ol’ hip flask model is just not cool anymore
Just because you fill this with 8oz of booze doesn’t mean you’re carrying around an entire PUB in your POCKET
My favorite: the lil’ gang of miscreants tucked in the upper right-hand corner.
Stock photo agency wouldn’t permit their faces to promote drunk and disorderly behavior.
The silhouettes make ’em look shady though.
It’s Like Somebody Dared A Marketing Guru To Make Any POS Cool
Marketing Skeptic: “I bet you can’t make toilet paper hip.”
Marketing Guru: “I can make blood soaked gauze that covers scabs cool!”
Marketing Skeptic: “I dare you!”
Marketing Guru: “Watch me!”
Admit it. You don’t even know what it is but you want to buy it because the graphics are cool.
With prices like these, you’ll be slashing your wrists just to use them!
When you’re ready to blow 10 to 13 dollars on band aids, everything is insane.