Ocean Bound Windex

I am misreading it but this seems to be just screaming at me:
“THIS BOTTLE IS HEADED STRAIGHT TO THE GREAT PACIFIC TRASH GYRE!! DON’T YOU WORRY!!!”

Pacific Ocean Windex

The copy on this label has a just a little too much emphasis on the words “Ocean Bound Plastic” which kinda overwhelms the lil’ “bottle made of”

Mislabeled Label

What Is Sensational To A Bird…

… is not a source of food.

You’re a bird.
You found a source of food.
Is that really sensational or just another day being a bird?

Sensational Bird Life Big Whoop

Yes I was in a wild bird food store yesterday and these past 2 entries are from that store. Ya never know where you’ll find marketing madness I tell ya!

Show Me The Suet

When I go into a bird feed store, I expect, nay DEMAND, 5 (FIVE!) different kinds of hot pepper suet.

Hotcha chah chah

Not 4, not 3 … don’t even waste my time with 1 or 2.

 

Extra Copy Means Extra Madness

Expect the stretch to stretch your belief in copywriters

That “Expect The Stretch” is what I call “Stretch copy” (yeah I just made that up)

Creative Director doesn’t like the blank space and wants something else there, even if it adds no value or make any sense whatsoever. And the poor copywriter has to come up with some word play, some double entendre … ANYthing to fill that space.

And, Children, that is how Expect The Stretch wound up on the box for the Super Stretch Spider Web Halloween Packaging. Good night! Drive safely!

Every Lip Balm Sends A Message

I did an entry about a “Lip Balm Tub” which struck me as just the right combination of one syllable words with the letter “P” or “B” in it to make fun of.

Recently, I found even more examples of this marketing madness and it’s madness: Who knew that putting your brand on something for chapped lips could change the world as we know it. My favorites:

THE TIN!!

 

Lanyard Lip Balm

THE LANYARD!!

 

Lippy Carabiner

THE CARABINER!!

 

BALM BALLS LIPS

THE BALLS!!!

 

THE VARIETY!!

 

THE ENTIRE COLLECTION

(from Totally Promotional dotcom)

As the great advertiser David Ogilvy once said:

Market to chapped lips and your brand will shine.

If you want to reach back to the origins of this, link below.

The original Lip Balm Tub marketing madness

 

Red Junior And His Bottle Gang

Found this “Pocket Pub” flask hanging on the shelf in the beverage aisle. Some funny stuff going on here:

Pocket Liquor License

I guess that ol’ hip flask model is just not cool anymore  old school how we do

Just because you fill this with 8oz of booze doesn’t mean you’re carrying around an entire PUB in your POCKET

My favorite: the lil’ gang of miscreants tucked in the upper right-hand corner.

Stock photo agency wouldn’t permit their faces to promote drunk and disorderly behavior.

The silhouettes make ’em look shady though.

 

It’s Like Somebody Dared A Marketing Guru To Make Any POS Cool

Marketing Skeptic: “I bet you can’t make toilet paper hip.”

Marketing Guru: “I can make blood soaked gauze that covers scabs cool!”

Marketing Skeptic: “I dare you!”

Marketing Guru: “Watch me!”

You want to buy it. You don't know what it is but you want to buy it because it looks cool. Admit it!

Admit it. You don’t even know what it is but you want to buy it because the graphics are cool.

Dominating the bandage department

With prices like these, you’ll be slashing your wrists just to use them!

Good copy always makes absolutely no sense.

When you’re ready to blow 10 to 13 dollars on band aids, everything is insane.