Look Over Here! It’s An Ad For Kah Chof Kah Fie Seh!!

Kah Chok Fee Ess
Let’s review:

  1. OKAY: Everybody’s attention is sliced into so much click bait and streaming media nobody has attention anymore and — oh look shiny objects … what was I saying? Oh yeah, advertisers go hard for eyeballs! “TV! Websites! Celebrities! What about … COFFEE SLEEVES? We can grab ’em there!”
  2. BUT: Y’know, coffee makes a horrible stain. How do you clean stains? Detergent! But how to make people buy detergent when they’re drinking coffee … and you are NOT allowed to put detergent in their coffee…hmm? How about … we put something on the coffee cup or something.
  3. AND: Detergent ads: so Old Skool Mad Men. We be cool and hip and do a logo and a website and a rhyme ya “Stain Brain” you, and a gimmick and copy and design and everybody get busy and create! We have awards to win!!
  4. GO: Make up words. Or play with words. More! MORE!! Letters!! HURRY … campaign … not much time … Coffee Sleeves to printer, run of 87 million!
  5. PLUS: Gimme some tagline for this all. How about: “Style is an option. Clean is not”
  6. stain brain drain pain
  7. WAIT: WTF?! Is style an option? Is clean not an option? Why is clean not an option? Could style not be an option? Does you brain have a stain on it trying to reason this through? Hang on … we are not done! Say this out loud with me:

KAH-CHOF-KAH-FIE-SEH!!!

HOORAY!!! Advertising Sells Everything!

Why Copywriters Should Never Do Math

Stick with the words copy peoples! I’m trying to resolve this equation and it’s just not coming out.

Chobani Transform

Do I add the Immune Health + Digestive Health + Gut Health and get Immune Digestive Gut over 3Health?

OR?

Add Peach Blended Yogurt + Immune Digestive Gut divided by 3Health or am I dividing the Immune Digestive Gut 3 Health INTO the Peach Blended Yogurt?

And isn’t Peach Blended Yogurt a set whose members are Immune Digestive Gut 3Health? I may be overthinking this one but clearly the copywriter was not thinking.

Your Food Is Handcrafted

Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.

chocolate_cookie_lie2

lindt_chocolate_guy

Then why is that image a drawing??

Because the photo wouldn’t quite communicate the same thing. 1_choc_large_350x300

Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

image

Why “Pipcorn?”

image

Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”