A large conference room with COPYWRITERS 1, 2, 3 and 4 and the BOSS, an all-too-typical balding white guy in his 40s, chewing on pistachios. On the table are a whole lot of colored circular sponges with holes in them.
We WILL NOT be just be another spongey cleaning product!? Yeah there’s a smiley face on it but, so what? This calls for a gimmick. Some kinda name, I wanna personalize it.
Nahh … misogynist
What?! Sounds too much like Butt Wipe
Sounds like some old friend who comes by asking for money!
COPYWRITER 4 (the good copywriter)
What about something cute, like Mommy, Daddy. Scrub Mommy, Scrub Daddy…?
NOW YOU’RE TALKIN’!! Why can’t the rest of you be like Copywriter 4 who always nails it!?
And so, Children of Scrub Mommy and Daddy … that’s the story of how your parents came to be. Now, lights out and sweet dreams……
As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing. So, although this guy looks happy-ish, he is RUNNING so what does that tell you? Yes, we understand this may be advertising fast food but seriously?
The word play is pretty shoddy too. A better tag line would be:
Coca-Cola spends billions on advertising. Maybe even trillions … trust me, it’s a lot of money. So every logo, every package, every piece of copy has been tested, researched, analyzed and designed to flawless diamond precision.
Then what happened here?
We have Cherry Coke, with your prominent cherries falling from a reddish, almost nuclear winter kinda sky. A little weird but okay. Where are we?
Just a bunch of monolithic buildings or structures, ominous, eerie. And way over here in one spot is this … this pattern. Looks like a … huh I dunno … mandrill.
No imagination here. What kinda food truck is this beyond that they have chicken? So, unable to conjure any sorta hook, they just say “Dream Chicken.” Maybe for you, but for the chicken happily spreading his wings, eyes bulging … THIS IS NO DREAM.