A large conference room with COPYWRITERS 1, 2, 3 and 4 and the BOSS, an all-too-typical balding white guy in his 40s, chewing on pistachios. On the table are a whole lot of colored circular sponges with holes in them.
We WILL NOT be just be another spongey cleaning product!? Yeah there’s a smiley face on it but, so what? This calls for a gimmick. Some kinda name, I wanna personalize it.
Nahh … misogynist
What?! Sounds too much like Butt Wipe
Sounds like some old friend who comes by asking for money!
COPYWRITER 4 (the good copywriter)
What about something cute, like Mommy, Daddy. Scrub Mommy, Scrub Daddy…?
NOW YOU’RE TALKIN’!! Why can’t the rest of you be like Copywriter 4 who always nails it!?
And so, Children of Scrub Mommy and Daddy … that’s the story of how your parents came to be. Now, lights out and sweet dreams……