I love how the random stuff at 7-Eleven that’s not snacks connotes a weird sorta party:
“Guess what we’re doin’ tonight?!? We’ll play cards, roll dice, sing happy birthday, mess with a flashlight and use bug spray!! Happy Birthday!!”
Category: packaging
Your Food Is Handcrafted
Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.
Then why is that image a drawing??
Because the photo wouldn’t quite communicate the same thing. 
Popcorn Is So, So, I Dunno … POPCORN!
Marketing Madness means: Do Something Different. Even if different isn’t different…it’s different. Hence: PIPCORN.
Why “Pipcorn?”
Because it’s smaller. Sort of. Because how often are you eating popcorn thinking:
“Damn it! I wish this was smaller so I could shove more of this shit in my mouth!!”