The boss said:
“Here’s 300 of these ‘Something More For Less’ signs. Put ’em around the store.”
And the clerk said:
“F that. Imma just put ’em all in one aisle.”
Category: copywriting
Let’s Make Our Tellers Unemployed
Why don’t they just come out and say it?
“The more you do for yourself, the less we do for you.”
“And the less we do for you, the more money we make. And the more money we make…well, you get the idea.”
Marketing By Crazy J
On the subway, a rather sloppy ad for The Guardian Angels. It’s not like they bought ad space and have an agency running their campaign.
That’s what happens when you have CRAZY J handling your media.
Run Chicky Run! They’re Gonna Kill You!
As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing. So, although this guy looks happy-ish, he is RUNNING so what does that tell you? Yes, we understand this may be advertising fast food but seriously?
The word play is pretty shoddy too. A better tag line would be:
“More dead animals for your dead presidents”
I Know What Doctor Copper Says
He says,
I’m not a doctor but I know if I inject you with liquid copper you will surely die!
Marketing Madness In Trade Catalogs
Yes even the often overlooked catalog for cleaning supplies has gems of Marketing Madness. Is it a horse? A hog??! ALL OF THAT AND MORE! IT’S A WORKHORSE DUST HOG!!
Just Display The Magic Words And Watch The Madness Begin
Sometimes its it’s very hard to articulate what exactly a consumer is seeking. When all else fails, why not: NEED WANT NOW
A Double Negative Equals A Positive
So wait, does this mean “Iron Means Iron?” Or does the first iron cancel out the second iron and that they are really saying is “MEANS?!” I think I just blew my own mind.
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It’s Just Another Juice
“Ralph, I’m doing the labels. What’re we putting on this?”
“Cranberry, Strawberry…not sure, another juice”
“Well, what’s that other juice?”
“Mike, I have no idea, it’s juice. I’m sure!”
And children, that’s the story of
“How The White Cranberry Strawberry Juice Got Its Label!”
Because You Never Stop Being You
Marketing Madness Rule #21 – Incorporate the industry lingo into the copy … no matter how ridiculous. It’ll be worth it.