How do you get kids to eat crappy food? Why create a cartoon character and have him him/her do surreal, physically impossible things, of course!?! …with cheese….
Author: lrsachs
What Kinda Holiday ARE They Celebrating??!
This is just naughty. I’m sorry … it just is.
How Many Copywriters Does It Take To Sell A Lightbulb?
Three steps?!? I thought you just pull them off the shelf and stomp on them!
Do We Really Need A Logo Here?
Think of the poor designer who was saddled with this assignment. And copywriter.
It’s a soap dispenser. Yeah, it’s foamy. Maybe, by virtue of the foamy it is light. But does it need to be called Light and Foamy?
And, let’s not forget, the attorney who filed the register Lite’n Foamy
Has It Gotten This Bad??
I guess it’s better than saying:
FOOD SHOULD NOT KILL YOU
We’re Glad You’re Sick…Welcome Back!
Sometimes Marketing Madness slips in unnoticed. Nothing unusual here. They are welcoming people back. They fixed the place up. It’s new.
Oh yeah. I LITERALLY have to be SICK to get back here.
Welcome THIS ya Medical Center, you!
“Millennials Will Move Anywhere There’s A Cool Logo…”
…said the agency who sold the client on this cute/cool concept. Sure, even if it’s Staten Island, they’ll just be like,
“Whoa, cute logo. Hip. Cool. I’m down!”
Then they’ll say,
“Whoa … why am I on a ferry? Not cool.”
Word comma, Word exclamation mark!
Fashion now, Fashion now!
This is just lazy, uh, copywriting. If you can call it copywriting. As Dada-ist poetry, it’s brilliant.
Argo Tea … you’ll be hearing from Al Pacino’s lawyer … AND The Smoot-Hawley Tariff Act
Play around all you want with your cappucinos and your smoothies Argo Tea. But once you start slapping -puccino on everything or corrupting the word “smoothie” to sound an awful like the last name of Senator Reed Smoot co-author of the Smoot-Hawley Tariff Act of 1930, you are stepping on very shaky ground, very shaky ground indeed!
Oh Look. It’s That Cool Thing With The Thing
I’m sorry I know I’m an ignorant fool and just can’t keep up with all the new doohickies and gewgaws the kids have but…seriously. WHAT THE HELL IS THIS??
I get it. MIT Technology Review. Cool logo with lower-case font and a modern “N” in the middle. A hole at the bottom with chamfered edge. But … I must repeat … WHAT THE HELL IS IT?!?!