I’m not a doctor but I know if I inject you with liquid copper you will surely die!
Yes even the often overlooked catalog for cleaning supplies has gems of Marketing Madness. Is it a horse? A hog??! ALL OF THAT AND MORE! IT’S A WORKHORSE DUST HOG!!
Sometimes its it’s very hard to articulate what exactly a consumer is seeking. When all else fails, why not: NEED WANT NOW
Take your sad, sports-obsessed, testosterone-fueled life and make it one thing: a big ugly giant ear, with stumpy legs and short arms.
And just stand there.
Because that’s all you are.
Maybe it’s a … sign.
Get it?? Sign?
Oh forget it…you’re drunk!
“Ralph, I’m doing the labels. What’re we putting on this?”
“Cranberry, Strawberry…not sure, another juice”
“Well, what’s that other juice?”
“Mike, I have no idea, it’s juice. I’m sure!”
Marketing Madness Rule #21 – Incorporate the industry lingo into the copy … no matter how ridiculous. It’ll be worth it.
…take your pills yo
You’re a chimney sweep so why not use the verb sweep in your copy! Except it reads like…
Don’t buy a used car from a used car salesman. Buy it from me: A Used Car Salesman!
And let’s not forget Faceless Gold Figure on the Ladder to Heaven … which was at one time the working title to Wim Wenders’ movie “Wings of Desire”