As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing. So, although this guy looks happy-ish, he is RUNNING so what does that tell you? Yes, we understand this may be advertising fast food but seriously?
The word play is pretty shoddy too. A better tag line would be:
“More dead animals for your dead presidents”
This is just naughty. I’m sorry … it just is.
Yes even the often overlooked catalog for cleaning supplies has gems of Marketing Madness. Is it a horse? A hog??! ALL OF THAT AND MORE! IT’S A WORKHORSE DUST HOG!!
Sometimes its it’s very hard to articulate what exactly a consumer is seeking. When all else fails, why not: NEED WANT NOW
Take your sad, sports-obsessed, testosterone-fueled life and make it one thing: a big ugly giant ear, with stumpy legs and short arms.
And just stand there.
Because that’s all you are.
Maybe it’s a … sign.
Get it?? Sign?
Oh forget it…you’re drunk!
Marketing Madness Rule #21 – Incorporate the industry lingo into the copy … no matter how ridiculous. It’ll be worth it.