Category: packaging

Why Copywriters Should Never Do Math

Stick with the words copy peoples! I’m trying to resolve this equation and it’s just not coming out.

Chobani Transform

Do I add the Immune Health + Digestive Health + Gut Health and get Immune Digestive Gut over 3Health?

OR?

Add Peach Blended Yogurt + Immune Digestive Gut divided by 3Health or am I dividing the Immune Digestive Gut 3 Health INTO the Peach Blended Yogurt?

And isn’t Peach Blended Yogurt a set whose members are Immune Digestive Gut 3Health? I may be overthinking this one but clearly the copywriter was not thinking.

Your Food Is Handcrafted

Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.

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Then why is that image a drawing??

Because the photo wouldn’t quite communicate the same thing. 1_choc_large_350x300

Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

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Why “Pipcorn?”

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Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”

 

Never Eat A Fruit By Its Cover

I bought it because of the package. I knew it wasn’t fresh fruit. I didn’t mind that it would be dried.

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But how to contain my disappointment when I open and see this?

Lip Balm Tub Meets Thich Nhat Hanh

Thich Lip Nhat Tub Hanh Balm

Seriously.  This is what they call these things … and you know you’ve seen one.  A tub of lip balm…branded with the company’s logo on it.

But, MORE seriously.  Lip Tub Balm collaborated with Thich Nhat Hanh on a book of aphorisms and meditative musings called:
From: Outside  //  To: Inside