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Marketing Madness sometimes happens when an agency has a copy concept or a visual idea but they just don’t have both at the same time.
What to do?
You just mash ’em together and h0pe for the best!
What the hell?! The person reading this is a fucking wreck, needs something to calm down and isn’t gonna care whether the visuals match the copy or vice versa.
So what if it’s a sunny day at the beach and you have a hand model with some funky jewelry holding a globe?? Make the words “upside down” upside down!
But is she gonna get seared where the globe has focused the sun?