Do We Really Need A Logo Here?

Think of the poor designer who was saddled with this assignment.  And copywriter.

It’s a soap dispenser.  Yeah, it’s foamy.  Maybe, by virtue of the foamy it is light.  But does it need to be called Light and Foamy?

lightfoamy3 lightfoamy2

And, let’s not forget, the attorney who filed the register Lite’n Foamy

 

liten-foamy-logo-copy

If You Buy This, Something Will Happen … Can’t Explain It. But It’s Something

USAirDividendMiles

Sign up with this energy company and get 5,000 US Airways dividend miles. Maybe?  

The copywriter stared at a lamp too long, got hypnotized and the lamp wrote the copy so the premise is that the lamp gets to stay on.  Huh?

Well, see, you’ll get energy so cheap from Energy Plus, that you’ll leave lights on.  And while those lights are on, you’ll earn miles.  And the jet engine’s silhouette will glow an eerie white on the lampshade.  And you can fly all over the world…for free.  And burn jet fuel…and increase your carbon footprint…and all these good things happen just because you stared at that lamp. 

Love the Lamp…it is your friend.  

Adult Pretzels

There really is nothing “adult” about these pretzels.  In fact, I’m feeling immature making fun of this.

nutz_rodz_jeez

But I mean, c’mon!  Nutzels and Rods???

Remind me to use this one when I present The Museum of Marketing Madness to high school boys.