Author: lrsachs

Cherry Coke – Mandrill Edition

Coca-Cola spends billions on advertising. Maybe even trillions … trust me, it’s a lot of money. So every logo, every package, every piece of copy has been tested, researched, analyzed and designed to flawless diamond precision.

Then what happened here?

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We have Cherry Coke, with your prominent cherries falling from a reddish, almost nuclear winter kinda sky. A little weird but okay. Where are we?
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Just a bunch of monolithic buildings or structures, ominous, eerie. And way over here in one spot is this … this pattern. Looks like a … huh I dunno … mandrill.
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A mandrill.  Yeah that’s right.  c0217dc0d21e45e5c6ed315adb768c53

 

It’s Just Another Juice

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“Ralph, I’m doing the labels. What’re we putting on this?”

“Cranberry, Strawberry…not sure, another juice”

“Well, what’s that other juice?”

“Mike, I have no idea, it’s juice.  I’m sure!”

And children, that’s the story of
“How The White Cranberry Strawberry Juice Got Its Label!”

Your Food Is Handcrafted

Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.

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Then why is that image a drawing??

Because the photo wouldn’t quite communicate the same thing. 1_choc_large_350x300

Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

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Why “Pipcorn?”

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Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”