I’m thinking the generic Box of Rags people consider this a major coup. Scott® with all their supposed marketing might gets bumped down the page, “Rags in a Box” product overshadowed by the sheer mass of Boxes of Rags
I can just hear the Box of Rags sales guy exclaiming to his boss:
Fred! Are ya sitting down!? Just got off the phone with the catalog people. We got a full spread, top third of the page. Above Scott!! BOOYAH!!!