I did an entry about a “Lip Balm Tub” which struck me as just the right combination of one syllable words with the letter “P” or “B” in it to make fun of.
Recently, I found even more examples of this marketing madness and it’s madness: Who knew that putting your brand on something for chapped lips could change the world as we know it. My favorites:
THE TIN!!
THE LANYARD!!
THE CARABINER!!
THE BALLS!!!
THE VARIETY!!
THE ENTIRE COLLECTION
(from Totally Promotional dotcom)
As the great advertiser David Ogilvy once said:
Market to chapped lips and your brand will shine.
If you want to reach back to the origins of this, link below.
The original Lip Balm Tub marketing madness