It’s Just Another Juice

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“Ralph, I’m doing the labels. What’re we putting on this?”

“Cranberry, Strawberry…not sure, another juice”

“Well, what’s that other juice?”

“Mike, I have no idea, it’s juice.  I’m sure!”

And children, that’s the story of
“How The White Cranberry Strawberry Juice Got Its Label!”

Your Food Is Handcrafted

Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.

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Then why is that image a drawing??

Because the photo wouldn’t quite communicate the same thing. 1_choc_large_350x300

Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

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Why “Pipcorn?”

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Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”

 

I Can’t Wait To be Slaughtered!

Maybe it’s just me but when I see ads for meat with animals as cartoon characters, I feel worse when they’re made to look happy.

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Pigs don’t smile before they’re slaughtered.  Pigs don’t smile.  Period.

Marketing Madness Rule #12 – Word Play Is Hard Work

You’re a chimney sweep so why not use the verb sweep in your copy! Except it reads like…

Don’t buy a used car from a used car salesman. Buy it from me: A Used Car Salesman!

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And let’s not forget Faceless Gold Figure on the Ladder to Heaven … which was at one time the working title to Wim Wenders’ movie “Wings of Desire”

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