“Ralph, I’m doing the labels. What’re we putting on this?”
“Cranberry, Strawberry…not sure, another juice”
“Well, what’s that other juice?”
“Mike, I have no idea, it’s juice. I’m sure!”
You’re a chimney sweep so why not use the verb sweep in your copy! Except it reads like…
Don’t buy a used car from a used car salesman. Buy it from me: A Used Car Salesman!
And let’s not forget Faceless Gold Figure on the Ladder to Heaven … which was at one time the working title to Wim Wenders’ movie “Wings of Desire”
Hulk not transform from cold pressed juice! Hulk transform from gamma radiation and other strange chemical process.
Juice only good for normal human!
Hulk not endorse juice from cart on city street!
Hulk and Marvel Comics Lawyers sue for rights to use image!
You have to see this first in context:
According to their website (www.reiki.org):
The word Reiki is made of two Japanese words – Rei which means “God’s Wisdom or the Higher Power” and Ki which is “life force energy”. So Reiki is actually “spiritually guided life force energy.”
Whereas, here “ReKi” is made up of two candy products – Reese’s and Kit-Kat bars. So ReKi is an an in-store, standup display of Reese’s Peanut Butter Cups and KitKat® bars.
I think the synergy and power cannot be ignored. One is healing and spiritual. The other is chocolate-y and delicious.
It’s just a little hard to read.
Considering the amount of detail, it’s very easy to lose this apparent honesty on the part of the MTA.
Sometimes you just wonder why they bother to write these things on a package. The cheapest food in the world doesn’t need sexy. But it wold look empty with just the oh-so-generic brand Pasta USA and the photo. So the designer just had to say something. That explains it.