Enticing, Mouth-Watering Words For A Restaurant Website

Restaurants Are BACK!! And what better way to emphasize that than to include links on your website like “Scratch Kitchen,” “Whole Homemade Desserts,” “40 Craft Beers,” and “COVID MITIGATION”

Covid Cheese and Crackers

…and why not further hook those hungry customers so when they click on “COVID MITIGATION” they see more gustatory verbiage, like “Virus Vaporizing”

Virus Vaporizing For Dinner
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Just Repeat, Repeat

From the Copywriting School of Repetition, another example of ridiculous repetition for the sake of repetition, repetition.

We see this so often, it seems normal. It’s not normal.

It’s not even normal, normal.

Run Chicky Run! They’re Gonna Kill You!

As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing.  So, although this guy looks happy-ish, he is RUNNING so what does that tell you?  Yes, we understand this may be advertising fast food but seriously?

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The word play is pretty shoddy too.  A better tag line would be:

“More dead animals for your dead presidents”

It’s Just Another Juice

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“Ralph, I’m doing the labels. What’re we putting on this?”

“Cranberry, Strawberry…not sure, another juice”

“Well, what’s that other juice?”

“Mike, I have no idea, it’s juice.  I’m sure!”

And children, that’s the story of
“How The White Cranberry Strawberry Juice Got Its Label!”

Your Food Is Handcrafted

Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.

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Then why is that image a drawing??

Because the photo wouldn’t quite communicate the same thing. 1_choc_large_350x300

Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

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Why “Pipcorn?”

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Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”