The Museum Of Marketing Madness
Curating, skewering and roasting the worst of advertising to comic perfection
Restaurants Are BACK!! And what better way to emphasize that than to include links on your website like “Scratch Kitchen,” “Whole Homemade Desserts,” “40 Craft Beers,” and “COVID MITIGATION”
…and why not further hook those hungry customers so when they click on “COVID MITIGATION” they see more gustatory verbiage, like “Virus Vaporizing”
…or THE SOURCE OF ALL TRUTH!!??
From the Copywriting School of Repetition, another example of ridiculous repetition for the sake of repetition, repetition.
We see this so often, it seems normal. It’s not normal.
It’s not even normal, normal.
How do you get kids to eat crappy food? Why create a cartoon character and have him him/her do surreal, physically impossible things, of course!?! …with cheese….
This is just naughty. I’m sorry … it just is.
I guess it’s better than saying:
FOOD SHOULD NOT KILL YOU
As noted before, I’m not a fan of depicting the actual animal in cartoon form in my food marketing. So, although this guy looks happy-ish, he is RUNNING so what does that tell you? Yes, we understand this may be advertising fast food but seriously?
The word play is pretty shoddy too. A better tag line would be:
“Ralph, I’m doing the labels. What’re we putting on this?”
“Cranberry, Strawberry…not sure, another juice”
“Well, what’s that other juice?”
“Mike, I have no idea, it’s juice. I’m sure!”
Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.
Then why is that image a drawing??
Because the photo wouldn’t quite communicate the same thing. 
Marketing Madness means: Do Something Different. Even if different isn’t different…it’s different. Hence: PIPCORN.
Why “Pipcorn?”
Because it’s smaller. Sort of. Because how often are you eating popcorn thinking:
“Damn it! I wish this was smaller so I could shove more of this shit in my mouth!!”
