I think the right-to-life movement may take issue with this. Life begins at conception…not when you try 3-cheese queso. Right?
Think of the poor designer who was saddled with this assignment. And copywriter.
It’s a soap dispenser. Yeah, it’s foamy. Maybe, by virtue of the foamy it is light. But does it need to be called Light and Foamy?
And, let’s not forget, the attorney who filed the register Lite’n Foamy
Play around all you want with your cappucinos and your smoothies Argo Tea. But once you start slapping -puccino on everything or corrupting the word “smoothie” to sound an awful like the last name of Senator Reed Smoot co-author of the Smoot-Hawley Tariff Act of 1930, you are stepping on very shaky ground, very shaky ground indeed!
Make them wear this frilly, little hard hat liner and emasculate the hell out of ’em! The Hardliner will also minimize the impact of macho traits such as tattoos, standing with arms folded and chewing on toothpicks.
There really is nothing “adult” about these pretzels. In fact, I’m feeling immature making fun of this.
But I mean, c’mon! Nutzels and Rods???
Remind me to use this one when I present The Museum of Marketing Madness to high school boys.
Sign up with this energy company and get 5,000 US Airways dividend miles. Maybe?
The copywriter stared at a lamp too long, got hypnotized and the lamp wrote the copy so the premise is that the lamp gets to stay on. Huh?
Well, see, you’ll get energy so cheap from Energy Plus, that you’ll leave lights on. And while those lights are on, you’ll earn miles. And the jet engine’s silhouette will glow in an eerie white on the lampshade. And you can fly all over the world…for free. And burn jet fuel…and increase your carbon footprint…and all these good things happen just because you stared at that lamp.
Love the Lamp…it is your friend.
The Advertising Will Make You Throw Up
It’s the comedy rule of threes. If you have 2 statements, you need that third to make it funny.