Marketing Madness Rule #12 – Word Play Is Hard Work

You’re a chimney sweep so why not use the verb sweep in your copy! Except it reads like…

Don’t buy a used car from a used car salesman. Buy it from me: A Used Car Salesman!


And let’s not forget Faceless Gold Figure on the Ladder to Heaven … which was at one time the working title to Wim Wenders’ movie “Wings of Desire”