Marketing Madness means: Do Something Different. Even if different isn’t different…it’s different. Hence: PIPCORN.
Because it’s smaller. Sort of. Because how often are you eating popcorn thinking:
“Damn it! I wish this was smaller so I could shove more of this shit in my mouth!!”
Maybe it’s just me but when I see ads for meat with animals as cartoon characters, I feel worse when they’re made to look happy.
Pigs don’t smile before they’re slaughtered. Pigs don’t smile. Period.
I’ll say this for marketers of well-known, brand name products: they are more selective and creative when naming their brands. At the health food store, there’s just no imagination whatsoever.
I like how they chose the yellow and a script font for Headless though.
“Okay, it’s less prominent but I don’t want headless to get lost!”
How do you get kids to eat crappy food? Why create a cartoon character and have him him/her do surreal, physically impossible things, of course!?! …with cheese….