I think when Home Depot sponsored Nine Inch Nails’ “Sheetrock Tour” the Stones were all:
“WHO DOES TRENT REZNOR THINK HE IS?! GET US A CORPORATE SPONSOR NOW!!”
other bonus throwaway jokes include:
“Can’t ya hear me knockin’ because this package cannot be delivered without a signature”
“I can’t get no overnight shipping”
“Sympathy For The Bubble Wrap”
“Give my 2 pound package shelter”
Let’s face it. They came up with the name “MAOZ” getting wasted in Amsterdam back in 1991. That’s why it has ‘no specific meaning’ — they don’t even remember!
I guess it’s better than saying:
FOOD SHOULD NOT KILL YOU
There really is nothing “adult” about these pretzels. In fact, I’m feeling immature making fun of this.
But I mean, c’mon! Nutzels and Rods???
Remind me to use this one when I present The Museum of Marketing Madness to high school boys.
Coca-Cola spends billions on advertising. Maybe even trillions … trust me, it’s a lot of money. So every logo, every package, every piece of copy has been tested, researched, analyzed and designed to flawless diamond precision.
Then what happened here?
We have Cherry Coke, with your prominent cherries falling from a reddish, almost nuclear winter kinda sky. A little weird but okay. Where are we?
Just a bunch of monolithic buildings or structures, ominous, eerie. And way over here in one spot is this … this pattern. Looks like a … huh I dunno … mandrill.
A mandrill. Yeah that’s right.
Take your sad, sports-obsessed, testosterone-fueled life and make it one thing: a big ugly giant ear, with stumpy legs and short arms.
And just stand there.
Because that’s all you are.
Marketing Madness Rule #21 – Incorporate the industry lingo into the copy … no matter how ridiculous. It’ll be worth it.
I’ll say this for marketers of well-known, brand name products: they are more selective and creative when naming their brands. At the health food store, there’s just no imagination whatsoever.
I like how they chose the yellow and a script font for Headless though.
“Okay, it’s less prominent but I don’t want headless to get lost!”