Popcorn Is So, So, I Dunno … POPCORN!

Marketing Madness means: Do Something Different.  Even if different isn’t different…it’s different.  Hence: PIPCORN.

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Why “Pipcorn?”

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Because it’s smaller.  Sort of.  Because how often are you eating popcorn thinking:

“Damn it!  I wish this was smaller so I could shove more of this shit in my mouth!!”