“Ralph, I’m doing the labels. What’re we putting on this?”
“Cranberry, Strawberry…not sure, another juice”
“Well, what’s that other juice?”
“Mike, I have no idea, it’s juice. I’m sure!”
Marketing Madness Rule #21 – Incorporate the industry lingo into the copy … no matter how ridiculous. It’ll be worth it.
When you need to collect more than just the boring demographics of Mr. or Mrs. … this is the dropdown for you!
I’m surprised they even bothered to cut the cardboard in that sorta exploding border thing. Otherwise, this is just sad.
Then again, this is just by the freight elevator (on the right), not a heavily trafficked part of the store.
…take your pills yo
Yes, there are men in chef toques with whisks and ladles carefully pouring chocolate over your cookies.
Then why is that image a drawing??
Because the photo wouldn’t quite communicate the same thing.
Marketing Madness means: Do Something Different. Even if different isn’t different…it’s different. Hence: PIPCORN.
Because it’s smaller. Sort of. Because how often are you eating popcorn thinking:
“Damn it! I wish this was smaller so I could shove more of this shit in my mouth!!”
Maybe it’s just me but when I see ads for meat with animals as cartoon characters, I feel worse when they’re made to look happy.
Pigs don’t smile before they’re slaughtered. Pigs don’t smile. Period.
You’re a chimney sweep so why not use the verb sweep in your copy! Except it reads like…
Don’t buy a used car from a used car salesman. Buy it from me: A Used Car Salesman!
And let’s not forget Faceless Gold Figure on the Ladder to Heaven … which was at one time the working title to Wim Wenders’ movie “Wings of Desire”